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The program for women ready to build a legacy, ambitious entrepreneurs looking to pivot, and future CEOs who are ready to cut through the noise in their head.
Introducing: Big Idea Blueprint
The program for women ready to build a legacy, ambitious entrepreneurs looking to pivot, and future CEOs who are ready to cut through the noise in their head.
Here, you’ll take action on your ideas and find that creative spark again.
Finally get your idea to gel so you know exactly what to focus on next (no more shiny object syndrome or analysis paralysis)
Develop your minimum viable product so you can get it out there as quickly and cheaply as possible (the whole point is to test and iterate before dropping $$$)
Trust yourself because you have a process for validating your ideas (yes, you can use this material over and over again)
What's included in the BIG IDEA BLUEPRINT?
WHAT BIG IDEA BLUEPRINT INCLUDES:
THE COURSE
- I’ll walk you through the Big Idea Blueprint step-by-step so you can get out of your own head— Best of all, once you sign up, you always have access so you can apply the work to your next big idea… and the next… an the next...
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7 modules, dripped over 7 weeks, in an easy-to-use course portal platform called Kajabi
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2+ hours of video content
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Action worksheets
THE EBOOK
- Complementing the course materials, this ridiculously juicy ebook goes even more in-depth with additional prompts, exercises, and examples to get your brain working.
THE COACHING
- The can’t-miss (and most popular) element of Big Idea Blueprint is live coaching with me, Meg Keene.
- Weekly live calls with Meg to answer your questions about your own specific ideas and biz
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Feedback on your Big Ideas and execution
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Learn from other business owners' experience
THE COMMUNITY
- This is not your average online community. Practical Business School attracts a whip-smart, brave, diverse, and positive crew. When you’ve got a Big Idea, you need a sounding board and enthusiastic support.
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Members-only community on Mighty Networks
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Exclusive access to Meg and PBS
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Ask questions and get real-time feedback
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Expand your network of business BFFs
Let’s take a deeper look at each module…
Module 1: Getting Your Head in the Game
How to build a business around your life (not the other way around)
You will:
- Define (or redefine) your core values that guide your business (because the best kind of achievement is driven by these)
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Reclaim your vision and get audacious in defining how you want your business to make you (and everyone you work with) feel
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Change your workplace patterns and identify what you’re doing out of habit, obligation, or fear as a guide to fine-tuning your Big Idea into something that SUSTAINS you
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Set Big Goals - only once you’ve defined your values, vision, and patterns to ditch can you set intentional, measurable, external goals
Module 1: Getting Your Head in the Game
How to build a business around your life (not the other way around)
You will:
- Define (or redefine) your core values that guide your business (because the best kind of achievement is driven by these)
-
Reclaim your vision and get audacious in defining how you want your business to make you (and everyone you work with) feel
-
Change your workplace patterns and identify what you’re doing out of habit, obligation, or fear as a guide to fine-tuning your Big Idea into something that SUSTAINS you
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Set Big Goals - only once you’ve defined your values, vision, and patterns to ditch can you set intentional, measurable, external goals
Module 2: The Big Idea Brainstorm
Get out of your own way and get in the flow of creativity
You will:
Module 2: The Big Idea Brainstorm
Get out of your own way and get in the flow of creativity
You will:
- Complete a strengths and weaknesses self-assessment - so you can build something that leans into your strengths and liberate yourself from the “shoulds”
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(Re-)discover your obsession - complete a self-exploration of the things (work- and non-work related) you love—and the common thread through it all
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Take an Idea Inventory - gather all your half-baked ideas and take stock of all your options
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Write in your idea notebook - learn how to start noticing and honoring all your ideas because the more you do that, the more you’ll have good ones (some of which you might actually want to act on)
Module 3: How To Pick An Idea
Or know if you idea is the right one
You will:
- Learn the 9 metrics for picking the right idea so you can get out of your head and finally make a decision
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Actually pick your Big Idea!
Module 3: How To Pick An Idea
Or know if you idea is the right one
You will:
- Learn the 9 metrics for picking the right idea so you can get out of your head and finally make a decision
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Actually pick your Big Idea!
Module 4: Focus Your Idea
Make decisions and commit to an idea
You will:
- Implement the Problem/Solution Model - you don’t need to reinvent the wheel. You just need to meet a need in a way that only you—with your unique gifts and perspective—can
Module 4: Focus Your Idea
Make decisions and commit to an idea
You will:
- Implement the Problem/Solution Model - you don’t need to reinvent the wheel. You just need to meet a need in a way that only you—with your unique gifts and perspective—can
Module 5: Define Your Market
Get really specific about who you’re serving
You will:
- Define your whitespace - this is the part of the paper no one has written on yet, aka the part of the market that’s not being served (which is where you come in)
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Do a competitor and market analysis WITHOUT spiraling into comparisonitis
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Build client avatars and do quick-and-dirty customer research
Module 5: Define Your Market
Get really specific about who you’re serving
You will:
- Define your whitespace - this is the part of the paper no one has written on yet, aka the part of the market that’s not being served (which is where you come in)
-
Do a competitor and market analysis WITHOUT spiraling into comparisonitis
-
Build client avatars and do quick-and-dirty customer research
Module 6: Money & Business Models
Margins, baby
You will:
- Learn how to deal with money blocks that come up for you (I’ve seen and dealt with them all)
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Choose a business model that works for you
- Figure out how to create something that brings in enough money so you can invest in your business for growth AND pay yourself
Module 6: Money & Business Models
You will:
- Learn how to deal with money blocks that come up for you (I’ve seen and dealt with them all)
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Choose a business model that works for you
- Figure out how to create something that brings in enough money so you can invest in your business for growth AND pay yourself
Module 7: MVP - Minimum Viable Product
Going for the lowest hanging fruit
You will:
- Create the simplest possible version of your offering to get something out into the world as quickly and cheaply as you can (so you can gauge the response)
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Start figuring out what works and what doesn’t before you go investing a huge amount of money and time (because the first draft is never perfect)
- Focus on the minimum viable product and the smallest portion of your market to get your idea off the ground as soon as possible
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Determine your up-front investment (money and time) and timeline of launch tasks
Module 7: MVP - Minimum Viable Product
Going for the lowest hanging fruit
You will:
- Create the simplest possible version of your offering to get something out into the world as quickly and cheaply as you can (so you can gauge the response)
-
Start figuring out what works and what doesn’t before you go investing a huge amount of money and time (because the first draft is never perfect)
- Focus on the minimum viable product and the smallest portion of your market to get your idea off the ground as soon as possible
-
Determine your up-front investment (money and time) and timeline of launch tasks
I’m Meg Keene,
Meg Keene is the Founder and Editor-in-chief of A Practical Wedding, and the founder of Practical Business School. APW started as a Blogspot account ran from her kitchen table, and is now the largest independently held wedding publication in the world. Meg has published two (creatively named) books: A Practical Wedding (recently out in a revamped Second Edition), and A Practical Wedding Planner, both top sellers on the wedding bookshelf. Her passion is teaching women entrepreneurs and giving them the skills they need to level up and make more money. Meg’s work has been referenced in The New York Times, The Wall Street Journal, NPR, The Atlantic, Bustle, and Refinery 29, among many other publications. She currently resides in Northern California, with her husband and two kids.
This is for you if...
- You’re an entrepreneur ready to make a change or pivot in your business, and you need structure and support while you do it.
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You’re ready to start something new. You have an idea that won’t leave you alone and you want to finally get it out there in the world.
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You don’t have a clear idea yet, but you KNOW you have something great in you, and you want help figuring out what that big idea is, and really defining it.
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You’re looking for mentorship and guidance from someone with more than a decade of business experience that will tell you straight.
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You want a community of ambitious women to support you while you build something new.
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You’re ready to commit to a program that will help you thoughtfully create a Minimum Viable Product that you’re confident in and excited by.
This isn't for you if...
- You want a magical system that promises you life changing results and massive returns if you just follow their steps exactly.
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You’re looking for a guru or a business idol.
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You feel comfortable in the world of MLM’s, and like a light Christian flavor to your business programming.
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Honest straightforward advice isn’t your vibe and you prefer uplifting inspiration only.
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You don’t like examining your own limiting beliefs, particularly when it makes you a tad uncomfortable.
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You prefer fluffy encouragement to actual skill building.
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You don’t like collaborating and being supported by other women.
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You think the personal isn’t political.
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You like to make ALL YOUR OWN MISTAKES, and not get help and shortcuts from people who have been there and done that.
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“Sense of humor” is not on your list of traits you enjoy.
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You think you know everything you need to know already, and are not open to new ideas.
You’ve been thinking about this idea and dancing around starting a business for way too long.
And here’s what’s happening right now…
You’re letting all of these ideas die on the vine. (Or in your Google Drive. Or on your Pinterest board. Or in a million text chains. Or in notebooks somewhere.)
Chances are, you’ve got a lot of half-formed ideas you’re hoping will magically transform into something perfect—that is, when the moment is right. (Somehow, the moment is never quite right.)
Or maybe, you don’t know WHAT your great idea is yet, but you know that somewhere, deep down, you’ve got one–if you just knew how to go looking for it.
Here’s the thing: You don’t need the perfect idea. You need *an* idea you can get excited about.
(And the support that allows you to quiet your inner critic who, frankly, is super fucking mean, and not anywhere near as wise as she pretends to be.)
It’s time to stack the deck. Run the table. Play cards with the house money. (And yes, at Practical Business School that’s what we do—give you the kind of cheat sheet that should be illegal.)
But first, can we address the elephant in the room? (It’s your fear.)
And it’s not even fear of failure (though that’s probably high up on your list, too)... It’s also FEAR OF SUCCESS.
Because what would happen if you had the tools and support you need, and you had a chance to actually make your big idea work… to really change your life as you know it?
So it’s no wonder that somewhere along the way, you lost just a little of your chutzpah around this idea of starting your own business.
Because your mean AF inner critic is trying to keep you SAFE and make sure your life doesn’t change at all. So she’ll find an excuse why you REALLY SHOULDN’T EVEN TRY basically anywhere and anytime she can.
Maybe it’s those hours of scrolling through Instagram, seeing #bossbabes peddle their “here’s how I made 7 figures in just 6 months” messages that shut you down.
Maybe it’s feeling ridiculously overwhelmed by the simple idea of “where do I even start?” And then deciding starting wasn’t really FOR people like you.
Maybe it was the endless fucking pandemic that wore you to a nub.
And maybe at some point, like a ton of bricks, it hit you that by not actually honoring this dream of yours, you’re not making the impact you hoped you would.
Or living the life you want.Or Creating the legacy you want.
On paper, you’re successful. You show up for yourself and others. You make a difference in the world. You’re DOING THE THINGS.
Something’s gotta give, and you’re worried it’s going to be your sanity. Or your joy. Or both.
(When “Pressure like a drip, drip, drip that'll never stop” is your JAM, you know it’s time for a change.)
And yet, despite the weariness and overwhelm, your spark is most definitely not dead.
There’s an idea (or fine, lots of ideas) that have been percolating in the back of your mind. Maybe it’s a brand new project. Maybe it’s a pivot in your existing business. Maybe you don’t even know what it is yet, but you feel that little whisper calling to you alllll the damn time.
You get a little jittery just thinking about it, while simultaneously relegating it to your “one day” list or writing it off altogether because who has the time? Certainly not you.
Unless…
What would happen if you actually honored your ideas, creativity, and dreams—however wild or “out there” they might be?
What if you allowed yourself to play and get messy on the floor? (#GlitterIsAStrategy.)
What if THAT were the path to finally getting this project, product, pivot, or straight-up new business of yours out into the world?
You've earned the right to experiment, take up space, and raise eyebrows.
You deserve to finally see your dream out there in the world and feel the rush [and, ok: sometimes terror] and elation of creation.
And what if this whole thing ended up feeling truly, madly, deeply FUN?
The tricky part is, this isn’t all just going to happen on its own.
Which means that you’re going to need to lovingly tell your inner critic, “Thanks for trying to protect me, but it’s my turn now.”
Because if you’ve read this far,
you are READY, you DESERVE this, and this is FOR you.
FAQs
Is this a course or a coaching program?
Both!
When you join, you get instant access to the Big Idea blueprint course, worksheets, ebook, and Mighty Networks community. You’ll learn how to explore, develop, and test your Big (or small)
Ideas, and so much more. The course drips out over 7 weeks, but you can come back and watch the recordings at your own pace (over and over again if you want).
During those 7 weeks, you also get the incredible benefit of weekly live coaching with Meg and the support of a community in the trenches with you. Our goal is to make sure that you have the support you need to develop your idea, the structure and tools you need to stay accountable to making progress, and the feedback and advice that’s going to help you take strategic action on your work-in-progress.
What kinds of ideas are right for Big Idea Blueprint?
Anything your little entrepreneurial heart desires. Past clients include service providers, product creators, group program makers, brick-and-mortar sellers, and online entrepreneurs. Some people have created an entirely new business, built another arm of their existing business, or pivoted into a different space completely.
What I’m gifted at is business models. I’ve spent 15 years helping people take their idea, tweak it, and turn it into a business model that makes sense.
Your idea can be splashy or small. Either way, it just has to give you that butterflies-in-your-stomach feeling.
Also note: I don’t focus my work on coaches or folks doing mindset work. (It’s a great gig, but not my specialty.) And while you can apply the tools in Big Idea Blueprint to any kind of business, the market is saturated with stuff for coaches, and Big Idea Blueprint is not that.
I already tried my idea and it didn’t work.
^ Not a question, I realize, but it’s something I hear often enough that I had to address it. I’m going to assume that by “tried” you mean you did actually put the work out there in a significant and intentional way. (Not take it 90 percent of the way and then decide it wouldn’t work.)
If so, I hear you. The beauty of entrepreneurship is it’s all about data. Everything is feedback. If your idea didn’t work, maybe it wasn’t the right idea (or maybe it just needs an iteration).
So either you “tried” your idea by doing 70-90% of it, started feeling discomfort and wrote it off (in which case, it’s time to go further and get more data). OR, your idea didn’t work, and it’s time to iterate (or hell, throw it in the trashcan and try something else, because you have the liberty to do that too.)
I'm an experienced business owner. Shouldn’t I be able to do this on my own?
Should an opera singer work without a vocal coach? Should a trapeze artist learn a new trick without a net? Should a ballerina work without a director or choreographer?
Um, no.
I mean COULD they? I guess. Maybe. Though all of those plans are a fast track to injury… because even the very best of us need training and guidance. So SHOULD you be able to do this on your own? Maybe. It might end up feeling a little like torture, but you might well get there in the end. (Trust me, I spent years in bull-headed determination that I could JUST FIGURE IT OUT MYSELF DAMN IT. And I did, eventually. And it quite literally and seriously took a toll on my mental health.)
The DIY version is lonely. It doesn’t give us the bird’s-eye view of our work. It usually lacks feedback and support.
So I think the real question here is, why WOULD you do this all on your own?
(And would it be wise? And would it be kind… to you?)
What’s the time commitment? This sounds great but I’m already so busy.
UH-OH... YOU MISSED IT. The doors to Big Idea Blueprint are closed (for now).
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