Are You Ready To Cut Through The Noise In Your Head And Start A New Business? (Hell Yes You Are!)
You’ve dreamed up a bunch of half-baked (but REALLY good) ideas…but then imposter syndrome kicks in... And so now you STILL haven’t:
Started that business... built the project you've been dreaming of... or created the life and the legacy you want...
I’ve got an important question for you:
What if you could turn ONE idea in your head into a kick-ass, 'hell yes' business and finally get it out into the world?
In weeks, not months (or years).
With a product that’s simple, not overly complicated.
With a blueprint and your own personal business advisor.
WITHOUT second-guessing yourself every step of the way.
Would you be willing to act on it?
I think we both know the answer to that question is YES x a million.
You’ve been thinking about this idea and dancing around starting a business for way too long.
And here’s what’s happening right now…
You’re letting all of these ideas die on the vine. (Or in your Google Drive. Or on your Pinterest board. Or in a million text chains. Or in notebooks somewhere.)
Chances are, you’ve got a lot of half-formed ideas you’re hoping will magically transform into something perfect—that is, when the moment is right. (Somehow, the moment is never quite right.)
Or maybe, you don’t know WHAT your great idea is yet, but you know that somewhere, deep down, you’ve got one–if you just knew how to go looking for it.
Here’s the thing: You don’t need the perfect idea. You need *an* idea you can get excited about.
(And the support that allows you to quiet your inner critic who, frankly, is super fucking mean, and not anywhere near as wise as she pretends to be.)
It’s time to stack the deck. Run the table. Play cards with the house money. (And yes, in Big Idea Blueprint that’s what we do—give you the kind of cheat sheet that would get you kicked out of a casino in Vegas.)
But first, can we address the elephant in the room? (It’s your fear.)
And it’s not even fear of failure (though that’s probably high up on your list, too)... It’s also FEAR OF SUCCESS.
Because what would happen if you had the tools and support you need, and you had a chance to actually make your big idea work… to really change your life as you know it?
So it’s no wonder that somewhere along the way, you misplaced your chutzpah, and slow rolled the idea of starting your own business.
Because your inner critic isn't trying to be mean, she's trying to keep you SAFE. She wants to make sure your life doesn’t change in unpredictable ways. She has a million excuses for why you SHOULDN’T EVEN TRY, because she'd rather you stay right where you are.
Maybe in those moments you feel deeply aware that...
You're not playing full out
You're hiding from your big dreams
You're not creating the legacy you want to leave.
On paper, you’re successful. You show up for yourself and others. You make a difference in the world. You’re DOING THE THINGS.
And yet, despite the weariness and overwhelm, your spark is most definitely not dead.
There’s an idea (fine, lots of ideas) that have been percolating in the back of your mind. Maybe it’s a brand new project. Maybe it’s a pivot in your existing business. Maybe you don’t even know what it is yet, but you feel that little whisper calling to you all the damn time.
You get a little jittery just thinking about it, while simultaneously relegating it to your “one day” list or writing it off altogether because... Who has the time? Who has the money?
Spoiler: you do, or you wouldn't be on this page. But our brains are tricky, and "I don't have time" and "I don't have money" are the stories our brains tell us to keep us "safe." The problem is safe can feel a lot like stuck.
So Let's Get Down To Business
What would happen if you actually honored your ideas, creativity, and dreams—however wild or “out there” they might be?
What if you allowed yourself to play and get messy on the floor? (#GlitterIsAStratagy.)
What if THAT were the path to finally getting this project, product, pivot, or straight-up new business of yours out into the world?
You have the right to experiment, take up space, and raise eyebrows. It's your birthright.
You deserve to finally see your dream out there in the world and feel the rush, elation, and even terror of creation.
making your dreams happen and putting them out into the world is going to feel wildly deeply FUN
So it's time to make things happen. Pick up the phone, call your inner critic and tell them, “Thanks for trying to protect me, but I've got this. I'll keep you safe, but it’s my turn to run the show now.”
Because if you’ve read this far..
you are READY, it is YOUR time, and this is FOR you.
Here are five thoughts you’ve probably had THIS WEEK (or hell, while reading this page) that have kept you paralyzed in inaction
#1. “I don’t know if my idea is any good.”
Or: I have too many ideas, and I don’t know which to choose.
Or: My idea just needs a little fine-tuning.
All of ^ these are different flavors of an insidious form of perfectionism– and exactly why you’re feeling stuck. We can accept that perfectionism as something that's trying to keep us safe, and without judgement let it go.
(Hot take: there is a reason women are taught to be perfectionists. It slows us the hell down, and then lets other people run with our great ideas instead.)
You don’t need a perfect, ironed-out idea. You need action. You need execution. You need iteration. You need support.
And here is the truth:
The only way to find out whether your idea is any good is to offer it to the world. The only way to perfect an idea is to get it out there. The only way to get past your blocks is to take action.
That's how you make change. That's how your idea gets better. No idea has ever gotten better from overthinking it, nothing has ever grown from inaction.
#2. “My ‘thing’ has already been done. The market is too saturated.”
Fact: No one has ever invented anything that’s totally unique. (Founding myths aside, Facebook was a ripoff of Friendster. The car was originally called a horseless carriage. There is nothing new under the sun, just iterations of ideas. So take the pressure off yourself to make something totally and completely brand new.)
Every product or business is simply a new spin on something that’s already been done. Which means you, too, have permission to be unoriginal. (And how juicy and liberating is that?)
And also? The market isn’t getting any less saturated. So waiting around isn’t the winning strategy your brain is telling you it is. Just get your idea out there already. See what happens. Then iterate.
But at the end of the day, your offering will be unique because there’s only one you. The biggest difference between you and someone else who’s already succeeding at the thing you want to do? They’re in the arena already, DESPITE all the discomfort—not because they don’t feel it.
Not everyone wants to buy from the “go-to expert” of your industry. Some people aren’t being served well by what’s out there. They want something different. They’re craving a perspective exactly like yours. The fact that you see that gap in the market puts you in a perfect position to solve it. We just have to develop your faith in yourself and back it up with mentorship, community, and skills so you can take big fucking action on your idea.
It's time to step into your glittering amazing awesome power.
#3. “I’m not good at follow-through. I enthusiastically start projects, but I rarely finish them.”
What you’re saying is: I’m worried I’ll give up like I did last time.And yes, that's normal. And no, you're not the person you were last time you did this. This time, you're going to take bold action with support. This time, you're going to let your story be different.
I see this often: people fall head over heels for a new idea only to slowly stop working on it and, a month later, bury it in a drawer. Or, they take their idea 80 percent of the way and bail before bringing it to the finish line. They don't have support, they don't have community, they don't get coaching... and when it gets uncomfortable, their nervous system shuts down, and they STOP.
Maybe you can relate. Maybe you’ve thought: “Who the hell am I to do this anyway? How am I qualified? I haven’t done something like this yet, so why now?”
Most of us need guidance and support (and a community of people rooting for us helps too). And this time, you're going to have that.
It's time to discover who you are when you keep going. (Spoiler: you're going to love that person.)
Because here’s the good news: This self-sabotage is just a learned pattern. It's not personal, it's not who you are, and you can put it down.
And when you get the support and tools you need to work through that pattern, you clear the path for success.
This time, you're not going to quit before the miracle, because WE’VE GOT YOU. And you know what else? You've got you.
#4. “I’m already so strapped for time and energy. I’ll get around to this when XYZ.”
Look. The world is asking too much of you. Full stop. We’re all exhausted and drained and maxed. AND.
If we don’t take time to fill our own fucking cup NOTHING WILL CHANGE. Nothing.
That’s why every evening, even when I feel like I’m so drained I can’t move, I climb on my Peloton bike. Because that time just for me? That is sacred. That is medicine. And my drained, worn-out self knows that I’ll get to be my full theater kid weirdo with Jess King, or mix my type-A vibes with old school hip-hop with Robin Arzon. And that will give me a shot of community, hope, and of knowing I belong somewhere.
And YOU need that, but for business.
If you’re exhausted today, how burned out will you be six months from now when you still haven’t taken action on your goals? When you’re stuck in the same rut, and you’ve given yourself less and less of what you need? When you still haven't taken action. Is that sustainable? Do you want to stay stuck in that pattern?
When you invest in yourself, fill your cup, and connect with community, you’ll have more energy to give to the world—and your big idea.
Showing up for yourself and prioritizing your goals is the same as building a muscle, and the only way to do that is through action.
#5. “I’m worried it won’t be a success.”
Success is gradual. It’s iterative.
So my advice is: Instead of asking “will I fail?” (because the answer is yes–in fact, failing is a requirement of success), start asking “what can I learn each time I fail?” “How can I make failing feel safe?” “How can I make sure that my failures are pushing me forward to the next goal and milestone?”
And one way to do all this is through community. Through support. Through coaching.
There’s no magic bullet to success. The closest thing you’ve got is imperfect action. And that means you have to be willing to try.
Clearly, action is the name of the game here. But if you’re not sure where to start, I’ve got you covered with some *practical* solutions.
Your idea has the potential to blow up your life… in the BEST way possible.
Don’t be fooled: Big ideas often start as small ones. Sometimes, it’s barely more than a feeling. It’s a whisper that just won’t leave you alone. And it's time to listen.
New, scary, daring ideas are the lifeblood of a wildly successful business. You’ve got to see where they lead to find out whether they’ll work or not.
First, you’ve gotta be willing to get your feet wet.
I’m Meg Keene,
Your Feet-First Jumping Business BFF And Big Idea Advisor.
(And a forever weirdo theatre kid.)
I'm a long time business owner and educator, and I'm a trained and experienced coach. I’m here to help you get those ideas out of your head and into the world, because I like seeing women make cool shit (and make lots of money doing it).
My success is owed in large part to getting up over and over again, iterating and figuring it out, because I knew my own big ideas HAD to work. I built businesses through hustle and grind, with very little support. It worked, In fact, it was wildly successful. But it was also exhausting and stressful and burned me out.
Now as a Mastery Method coach and Trauma Informed Care Practitioner, I've learned the skills to do things differently, and to guide you to building your next project with ease and grace. (And so much good information.)
And I’m committed to giving you more support and all of my knowledge as you go through that process for yourself.
I founded my first business, A Practical Wedding as a Blogspot account in 2008. I started my business on my kitchen table during the financial crisis. I had $1,000 in emergency funds to my name. I came from the second-poorest city in the U.S., and exactly zero connections. But I had raw talent, audacity and hustle.
I quit my job to take my business full time, when I was supporting both myself and my husband who was still in law school. I figured out how to make it work
What started out as a Blogspot blog went on to reach 15 million readers a month, and earn millions of dollars in revenue. I employed a team of amazing women, and wrote two best selling books that have sold well over 150,000 copies.
I passionately care about empowering all women to have the tools and support they need to build their business.
Inside Big Idea Blueprint, I share the method I've refined through trial and error over 15+ years of exploring, developing, and testing my own ideas.
If you're ready to know what it feels like to take a Peloton ride in the middle of your work day, buy a house for your family that you never could have imagined, finally take that trip to Italy, build a legacy you're proud of... or heck, just not feel so exhausted all the time, let's get started.
It's time to invest in yourself. To give your ideas the respect they deserve. To take up space. To make the kind of money that can change your life.
Consider this your permission slip. (The trick is, only you can sign it.)
As Seen On…
Introducing the Big Idea Blueprint
The program for women ready to build a legacy, ambitious entrepreneurs looking to pivot, and future CEOs who are ready to cut through the noise in their head.
Here, you’ll take action on your ideas and find that creative spark again.
Big Idea Blueprint is everything you need to:
Finally get your idea to gel so you know exactly what to focus on next (no more shiny object syndrome, or analysis paralysis)
Develop your minimum viable product so you can get it out there as quickly and cheaply as possible (the whole point is to test and iterate before dropping $$$)
Trust yourself because you have a process for validating your ideas (yes, you can use this material over and over again)
What's included in the BIG IDEA BLUEPRINT?
THE COURSE
- I’ll walk you through the Big Idea Blueprint step-by-step so you can get out of your own head— Best of all, once you sign up, you always have access so you can apply the work to your next big idea… and the next… an the next...
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7 modules (plus a pre-work model), in an easy-to-use course portal
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2+ hours of video content
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Action worksheets
THE EBOOK
- Complementing the course materials, the 130 Big Idea Blueprint page ebook goes even more in-depth with additional prompts, exercises, and examples to get your brain working.
THE COACHING
- The most popular element of Big Idea Blueprint is live monthly coaching with Meg Keene, and our amazing Big Idea Blueprint community (they are some of the smartest, kindest, and most supportive women on the planet).
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Monthly live calls with Meg to answer your questions about your own specific ideas and biz, for as long as we run the program. That's right. Buy once, and have monthly calls that you can drop into group coaching on an ongoing basis.
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Feedback on your Big Ideas and execution
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Learn from other business owners' experience
Let’s take a deeper look at each module…
Module 1: Getting Your Head in the Game
How to build a business around your life (not the other way around)
You will:
- Define (or redefine) your core values that guide your business (because the best kind of achievement is driven by these)
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Reclaim your vision and get audacious in defining how you want your business to make you (and everyone you work with) feel
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Change your workplace patterns and identify what you’re doing out of habit, obligation, or fear as a guide to fine-tuning your Big Idea into something that SUSTAINS you
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Set Big Goals - only once you’ve defined your values, vision, and patterns to ditch can you set intentional, measurable, external goals
Module 1: Getting Your Head in the Game
You will:
- Define (or redefine) your core values that guide your business (because the best kind of achievement is driven by these)
-
Reclaim your vision and get audacious in defining how you want your business to make you (and everyone you work with) feel
-
Change your workplace patterns and identify what you’re doing out of habit, obligation, or fear as a guide to fine-tuning your Big Idea into something that SUSTAINS you
-
Set Big Goals - only once you’ve defined your values, vision, and patterns to ditch can you set intentional, measurable, external goals
Module 2: The Big Idea Brainstorm
Get out of your own way and get in the flow of creativity
You will:
- Complete a strengths and weaknesses self-assessment - so you can build something that leans into your strengths and liberate yourself from the “shoulds”
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(Re-)discover your obsession - complete a self-exploration of the things (work- and non-work related) you love—and the common thread through it all
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Take an Idea Inventory - gather all your half-baked ideas and take stock of all your options
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Write in your idea notebook - learn how to start noticing and honoring all your ideas because the more you do that, the more you’ll have good ones (some of which you might actually want to act on)
Module 2: The Big Idea Brainstorm
Get out of your own way and get in the flow of creativity
You will:
Module 3: How To Pick An Idea
Or know if you idea is the right one
You will:
- Learn the 9 metrics for picking the right idea so you can get out of your head and finally make a decision
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Actually pick your Big Idea!
Module 3: How To Pick An Idea
Or know if you idea is the right one
You will:
- Learn the 9 metrics for picking the right idea so you can get out of your head and finally make a decision
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Actually pick your Big Idea!
Module 4: Focus Your Idea
Make decisions and commit to an idea
You will:
- Implement the Problem/Solution Model - you don’t need to reinvent the wheel. You just need to meet a need in a way that only you—with your unique gifts and perspective—can
Module 4: Focus Your Idea
Make decisions and commit to an idea
You will:
- Implement the Problem/Solution Model - you don’t need to reinvent the wheel. You just need to meet a need in a way that only you—with your unique gifts and perspective—can
Module 5: Define Your Market
Get really specific about who you’re serving
You will:
- Define your whitespace - this is the part of the paper no one has written on yet, aka the part of the market that’s not being served (which is where you come in)
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Do a competitor and market analysis WITHOUT spiraling into comparisonitis
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Build client avatars and do quick-and-dirty customer research
Module 5: Define Your Market
Get really specific about who you’re serving
You will:
- Define your whitespace - this is the part of the paper no one has written on yet, aka the part of the market that’s not being served (which is where you come in)
-
Do a competitor and market analysis WITHOUT spiraling into comparisonitis
-
Build client avatars and do quick-and-dirty customer research
Module 6: Money & Business Models
Money Mindset And Margins
You will:
- Learn how to deal with money blocks that come up for you (I’ve seen and dealt with them all)
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Choose a business model that works for you
- Figure out how to create something that brings in enough money so you can invest in your business for growth AND pay yourself
Module 6: Money & Business Models
Margins, baby
You will:
- Learn how to deal with money blocks that come up for you (I’ve seen and dealt with them all)
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Choose a business model that works for you
- Figure out how to create something that brings in enough money so you can invest in your business for growth AND pay yourself
Module 7: MVP - Minimum Viable Product
Going for the lowest hanging fruit
You will:
Module 7: MVP - Minimum Viable Product
Going for the lowest hanging fruit
You will:
- Create the simplest possible version of your offering to get something out into the world as quickly and cheaply as you can (so you can gauge the response)
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Start figuring out what works and what doesn’t before you go investing a huge amount of money and time (because the first draft is never perfect)
- Focus on the minimum viable product and the smallest portion of your market to get your idea off the ground as soon as possible
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Determine your up-front investment (money and time) and timeline of launch tasks
FAQs
Is this a course or a coaching program?
Both!
When you join, you get instant access to the Big Idea blueprint course, worksheets, and ebook. You’ll learn how to explore, develop, and test your Big (or small)
Ideas, and so much more. The whole course is available to you when you join, so you can watch the recordings at your own pace (over and over again if you want).
During those 7 weeks, you also get the incredible benefit of weekly live coaching with Meg and the support of a community in the trenches with you. Our goal is to make sure that you have the support you need to develop your idea, the structure and tools you need to stay accountable to making progress, and the feedback and advice that’s going to help you take strategic action on your work-in-progress.
What kinds of ideas are right for Big Idea Blueprint?
Anything your little entrepreneurial heart desires. Past clients include service providers, product creators, group program makers, brick-and-mortar sellers, and online entrepreneurs. Some people have created an entirely new business, built another arm of their existing business, or pivoted into a different space completely.
What I’m gifted at is business models. I’ve spent 15 years helping people take their idea, tweak it, and turn it into a business model that makes sense.
Your idea can be splashy or small. Either way, it just has to give you that butterflies-in-your-stomach feeling.
Also note: I don’t focus my work on coaches or folks doing mindset work. (It’s a great gig, but not my specialty.) And while you can apply the tools in Big Idea Blueprint to any kind of business, the market is saturated with stuff for coaches, and Big Idea Blueprint is not that.
I already tried my idea and it didn’t work.
^ Not a question, I realize, but it’s something I hear often enough that I had to address it. I’m going to assume that by “tried” you mean you did actually put the work out there in a significant and intentional way. (Not take it 90 percent of the way and then decide it wouldn’t work.)
If so, I hear you. The beauty of entrepreneurship is it’s all about data. Everything is feedback. If your idea didn’t work, maybe it wasn’t the right idea (or maybe it just needs an iteration).
So either you “tried” your idea by doing 70-90% of it, started feeling discomfort and wrote it off (in which case, it’s time to go further and get more data). OR, your idea didn’t work, and it’s time to iterate (or hell, throw it in the trashcan and try something else, because you have the liberty to do that too.)
I'm an experienced business owner. Shouldn’t I be able to do this on my own?
Should an opera singer work without a vocal coach? Should a trapeze artist learn a new trick without a net? Should a ballerina work without a director or choreographer?
Um, no.
I mean COULD they? I guess. Maybe. Though all of those plans are a fast track to injury… because even the very best of us need training and guidance. So SHOULD you be able to do this on your own? Maybe. It might end up feeling a little like torture, but you might well get there in the end. (Trust me, I spent years in bull-headed determination that I could JUST FIGURE IT OUT MYSELF DAMN IT. And I did, eventually. And it quite literally and seriously took a toll on my mental health.)
The DIY version is lonely. It doesn’t give us the bird’s-eye view of our work. It usually lacks feedback and support.
So I think the real question here is, why WOULD you do this all on your own?
(And would it be wise? And would it be kind… to you?)
What’s the time commitment? This sounds great but I’m already so busy.
GIRL. I feel you. You’re not just busy, you’re SOUL TIRED. But there is a reason you are here, reading this, and looking at this program. And it’s because you need something just for you. You need to take the next step.
You need to show the fuck up for yourself. (Because spoiler: you’re not going to magically be un-busy any time soon.) But enough with the inspiration, let’s talk time investment.
I designed this 7-week program knowing full well that you are BUSY AF. There are so many people that need you. So I was determined to make showing up for yourself something that was worth every second of your time—and efficient.
I didn’t record long-ass videos for you to watch before you dug into the worksheets because WHO HAS TIME. Instead I recorded 5-10 minute videos that you can fit in whenever you have a second, and a JUICY LEGIT ebook for you to work through.
But to get the most out of it, you’ll need to set aside 1 hour per week for the live coaching calls, and at least 2 additional hours per week to get through the material and do the work.
And if you’re running behind? IT’S FINE. In fact, I’d argue there is no behind, just when you get it done.
Once you invest in Big Idea Blueprint, it’s yours. You can do the work at your own pace. You can rejoin when we launch new cohorts. You can work through the program for one idea, and 6 months later decide you want to work through it for another idea.
You can do the 7-week program in 7 months.
YOU DO IT THE WAY THAT WORKS FOR YOU. The point is simply that you get it done.
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